Your Google Business Profile decides whether you make the local top three — the map pack that gets 68% of all clicks. Here are the five mistakes we fix most often:
1. Incomplete categories and services
Google can't rank you for services it doesn't know you offer.
2. No weekly posts
Active profiles outrank stale ones. Google rewards signals of a living business.
3. Unanswered reviews
Every review — good or bad — deserves a response within 48 hours.
4. Inconsistent name, address, phone
If your NAP differs across directories, Google trusts you less.
5. No photos in 6+ months
Listings with recent photos get 42% more direction requests.
Want us to audit yours for free? Book a call — the audit takes us 24 hours.